Public Relation Services

Utrade takes a unique look towards public relations in the business/trade sector. We take a 360-degree view of your business to build powerful and distinct communications programs that resonate with the stakeholders who are critical to your success. Our reputation for performance is built on our unique ability to gain an unbiased view of your entire communications landscape – from your opportunities and options to your risks and priorities.

Every client has a unique set of issues and objectives. At UTrade, we combine the best talent, expertise and resources in the business to produce an inspiring alchemy of minds and perspectives that deliver the exceptional results your business requires and your success demands.

Our public relations services will capably and efficiently meet all of your PR needs, including:

Publishing: Utrade is the proud sponsor of the UTrade magazine, Pakistan’s first comprehensive trade magazine. With an online readership above 100,000 and a hard copy distribution greater than any business magazine in Pakistan, UTrade listens to your problems, your voice and makes sure it is heard by those who matter.

Media Relations: We'll raise your company's visibility long-term by targeting all of the media and analysts that are central to getting your story told, and we'll intrigue reporters by pitching fresh angles, unique story ideas and interesting interview opportunities instead of regurgitating the same old boring press releases.

Investor Relations: We'll work with you to ensure that communications between your company, stakeholders, employees and sell and buy side analysts are clear, strategically correct, and compliant with all relevant industry standards and regulations.

M&A Communications: We'll help you communicate the benefits and vision of a merger or acquisition to your employees, investors and clients. We'll assist you in keeping all stakeholders informed and enthusiastic through conference calls, emails, success stories, stakeholder-focused web sites, town hall meetings, media outreach and/or other communications venues. And we'll monitor reactions and move swiftly to reinforce the positive and counteract any problematic responses.

Public Affairs: When you need to deliver a message to elected and regulatory officials on the Federal, State or local level, we'll help you communicate your concerns in a personal, relevant and authentic way that's most likely to achieve your businesses public policy and business objectives.

Crisis Communications: We'll help you defend your reputation and protect your business with the right strategies, tools and insights to confront challenges, manage the attendant media pressure, correct misconceptions or outright smear campaigns online, communicate with key stakeholders and win in the court of public opinion. From rapid response to risk mapping, managing digital dramas to handling product recalls, community relations and media training, we'll stand with you during the most difficult times.

Research and Surveys: Utrade can put together briefings and in-depth research that reveals a company's real position in the market, the public and competitors perception of a brand/products/services, and pinpoint the opportunities and challenges a company will face moving forward. With the help of our online survey tools and our extensive reach to businesses and general public, we also provide competitive edge research that helps companies launch or reposition products and services successfully and smoothly.




Benefit from economies of scale and productivity when shipments are large enough to require the use of the truck.


Take advantage from the transportation of relatively small freight at a fraction of the cost of hiring an entire truck.


When speed, individualization of express delivery services matters, parcel delivery becomes optimal transportation mode.

Logistics Solutions to Help Your Businesses

Our global team of warehousing and distribution experts can help you to configure best kit of value added services in accordance to your needs and include them as part of our value proposition. You can approach them by direct contacting your Utrade Sales Representative.

Get a Qoute
What are the Basic steps to Importing ?

Importing is often thought to be easier than exporting and perhaps in \n Some ways it is but there are many traps for the unwary and inexperienced. \n It is important that you understand the basic steps: \n BEFORE thinking about placing an order on your overseas supplier\ remember that you do not have to be an expert in all facets of importing. Professional advice is available from your Customs Broker or Forwarding Agent or the Chamber of Commerce and Industry. \n A useful way of gaining an insight into the processes involved in importing is to attend the International Trade (Import/Export) Course put on periodically by the College of International Business.

Why Import ?

There are numerous reasons for importing goods. Perhaps you need to import a piece of capital machinery to be used in your company\\s operations\ or perhaps the imported goods are components or inputs to be used in a manufacturing process. \n The most common reason is to import for resale [and this is the side of importing we will concentrate on]. \n Whatever the reason, it is important that you accurately determine the landed cost\ i.e. the cost of the goods delivered to your warehouse\ before you place an order. \n The list price of a product in Taiwan or Argentina for example may seem unbelievably cheap\ but with on-costs [e.g. freight\ insurance\ import duty\Gst tax\ bank charges\ interest\ etc.] the product might not be competitive on the Pakistani market\ even before allowing for your profit margin. \n It is important that you do your homework first. Having a firm idea that there is a real potential market in Pakistan for the type of products you wish to import

Why should I insure my cargo?

We take every care to ensure the safe handling and transportation of your consignment. However\ we recommend insurance because there is always a risk of unforseen circumstances damaging your goods [e.g. fire or theft]. Our question to you is\ "Can you afford not to insure your consignment?" \n It is the responsibility of overseas importers to insure consignments when the shipment is on a Free On Board [FOB] or Cost and Freight [CFR] basis. It is the exporters obligation to arrange insurance in CIF/CIP contracts. Banks providing documentary credit will usually want insurance on at least the CFR value of the goods.